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June 17, 2007


David Opsahl

Hi Mark,

Good question. I don't think so. Free viewers have been around for some time - almost every visualization company has one - and yet people continue to pay money for value, as evidenced by the fact that there are many companies in this space who have businesses that are profitable and growing. The value is delivered, in my opinion, by what you can do wiht the data apart from simply "viewing" it. Reducing the formats to one (if that happens)doesn't fundamentally change that equation, in my opinion.

What does change is the level of investment spent by companies in the space that today has to go into supporting the myriad of formats in the marketplace. If you reduce that level, then the investment gets put into something else. Invariably, that should translate into a higher level of innovation in what you can do with the data.

Does that innovation push companies like Actify into competing more with the other players you mention? Perhaps, but if it does, that's some distance away. Right now, what we are doing is generally seen by the customers as complimentary, not competitive. I see that continuing for some time to come.

Mark Dalmen

You claim that solving the file format problem would push visualization companies and business. Don't you think that in a “flat” CAD world with one major file format the viewer would more likely be free, forcing Actify to compete with document-management, PDM/PLM, and collaboration companies?


Doug Halliday


Good interview! I was quite interested in your insights about Acrobat 3D and the PRC format. I particularly liked your response to the translation question. Our mission at Adobe is collaboration. (sometimes we use the term "engagement" to denote a next level for the industry of natural, people-centric, portable collaboration.) That is what we are about. I don't see Adobe in the CAD-to-CAD translation business. The level of interoperability we have incorporated enables a certain level of "translation" to enable downstream operations and data-sharing. PDF and PRC will be open standards. So, if they are adopted as we hope, to your point, less CAD-to-CAD translation should be needed going forward.

Doug Halliday
Adobe Manufacturing Business Development

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